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Client

STUDIO HATCH

Different pieces. Same place.

Studio Hatch is a new culture and art space in Balat, Bursa. A launch feed of ten moving posters, one electric blue, one voice.

Client
Studio Hatch, Balat, Bursa
Role
Art direction, motion design
Year
2026
Services
  • Art direction
  • Social identity
  • Motion posters
  • Logo animation
Deliverables
  • 10 motion posters
  • Logo build
  • Feed system
08“A new Renaissance begins in Bursa.”
09“In the city of shadow play.”
10Building the H

01 Brief

A new culture and art space in Balat, Bursa needed to arrive on Instagram. The brief asked for the opening feed: posts that introduce the place, its first events and its mark.

02 Idea

Different pieces. Same place. Every post is a poster with a single line, set in a serif-meets-grotesk voice on the brand’s electric blue. Bursa’s past and its new scene meet in the same frame: shadow-play puppets, a Renaissance figure, a Michelangelo touch.

03 Craft

Ten looping motion posters built in After Effects at 4:5. Measure lines draw a new Vitruvian figure, shadow puppets are redrawn in #0A00FF, and the H mark assembles itself from fragments, the same pieces the line talks about.

A new Renaissance begins in Bursa.

04 The feed

10 pieces
01“Sound. Motion. Art.”
02“Different pieces. Same place.”
03“Step inside art.”
04“This place is for encounters.”
05Event poster, “Echo Room”
06“What is the new Renaissance?”
07Carousel, “01 Measure”
08“A new Renaissance begins in Bursa.”
09“In the city of shadow play.”
10Building the H
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