KARR

Own your workspace.

Monthly content, product films and campaigns for KARR Stüdyo, an ergonomic furniture brand: desks, chairs and kids’ furniture.

Client: KARR Stüdyo, ergonomic furniture
Role: Art direction, AI-assisted production
Services: Art direction
Product films
Monthly content
Campaign
Deliverables: October content plan
7 brand films
6 reels
Product posts

01 Brief

KARR makes ergonomic desks, chairs and kids’ furniture. The job: a steady stream of content people actually stop for, month after month, without ever bending the product.

02 Idea

Put the product where it doesn’t belong. A desk in a misty meadow that turns from day to night, a Lizbon chair carried over a hill you’ve seen on a million screens, an RGB desk in the woods. October’s line said it plainly: own your workspace.

03 Craft

AI-assisted production under strict product-fidelity rules: no distortion, no recolouring, no invented parts; telescopic legs, armrests and recline move like the real thing. Keyframes are approved before any video is generated, and every Turkish letter is set in After Effects.